Magazine Cover Wrap & Digital POC Marketing for Pharmaceutical Brands

PRODUCTS

Point-of-care solutions, powered exclusively by CoverWrap®, that deliver results for healthcare providers and industry partners within the point-of-care market.

Comprehensive point-of-care content & experiences

Multi-channel solutions reach patients and physicians nationwide

Cover Wraps

Printed Cover Wraps

CoverWrap Communication’s cover wraps extend your brand’s reach by providing a targeted opportunity to engage with patients and influence them where it will have the most impact — at their physician’s office. Attention-getting and thought-provoking, cover wraps are proven drivers of improved communications between patients and their health-care providers.

  • Custom, targeted campaigns prominently displayed at point-of-care locations
  • Wraps of 4 to 10 pages available on Meredith’s top-tier publications
  • Turnkey program supported by qualitative and quantitative research

QR Code Access

Digitally deliver our industry leading cover wraps!

Through this new innovation, patients in the waiting room will see a display stand with a QR code that will take them to a virtual “book shelf” to download any cover wrap or condition guide straight to their mobile device. Only your offices receiving the printed version will have access to download your wrap.

Condition Guides

Printed Condition Guide

Built as a take one, these exclusive guides are specifically created for POC.

CoverWraps Communications’ condition guides are insightful editorial supplements from CoverWraps Communications’ most trusted brands. Offering in-depth reporting and inspiring patient stories, the guides provide actionable news on a variety of medical conditions, packaged in an eye-catching version of today’s most popular magazine titles.

  • Powerful new editions of best-selling brands dedicated to specific conditions
  • Can be placed in either the exam or waiting room
  • 16 or 32 pages with four to 8 advertising pages
  • Supported by qualitative and ROI research

QR Code Digital Access

You can extend your printed condition guides to be delivered digitally! This provides patients with the ability to download an edition of the guide directly to their mobile device. Once patients enter the waiting room they are invited to engage with a QR that provides a simple and end-to-end experience providing the same high quality engagement you’d expect from Meredith’s leading brands.

Screens

It all begins with great content!

The new CoverWrap Communications Network Alliance enables advertisers to engage healthcare focused consumers across all CoverWrap assets as well as CoverWraps’s fully addressable video network.

CoverWrap Communications is working together to deliver both patients and advertisers a premium content experience within the doctor’s office and beyond.

  • Linear, day-part programming
  • Standard commercial or branded long form video (:10-5 minutes)
  • Contextual adjacencies and sponsorships
  • Custom content development and distribution
Wallboards

Wallboards & Brochures:

Wellness literature encourages productive discussions and provides on the go and at home message reinforcement. Wallboards are prominent messaging opportunities while the brochures are take-one pieces featuring topical content featuring prominent, flexible brand integrations.

  • Wallboards, brochures and unique branding experiences
  • Nationwide network
  • Content sponsorship and custom advertising
  • Condition-specific and diverse wellness topics
Geofencing

The Opportunity: Expanding Digital Offerings Beyond Office Visits

CoverWraps Communications is expanding our printed guides and wraps to a digital platform that will be available within and beyond office visits.

Using advanced geo-fencing capabilities, your brand can target and resonate with patients on their mobile phones for up to 30 days within a custom perimeter after they leave the doctor’s office.

Contact Us About Our POC Solutions Today!

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Magazine Cover Wrap & Digital POC Marketing for Pharmaceutical Brands

CoverWrap® and CoverWrap Communcations® are registered trademarks of CoverWrap Communications LLC. Magazine titles and logos are registered trademarks of respective publishing firms. No endorsement is given or implied.

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